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Premium Luxury Brand Digital Marketing Agencies – Porsche (brand value down 2% to $33.7 billion) ranks first as the world’s most valuable luxury brand, according to Brand Finance, the world’s leading brand valuation consultancy. That’s good news for the brand’s initial public offering on the Frankfurt Stock Exchange by brand owner Volkswagen Group.

Each year, Brand Finance, a brand evaluation consultancy, tests 5,000 of the world’s largest brands and publishes around 100 reports, ranking brands across industries and countries.

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“Porsche’s new stock market launch demonstrates the value of the brand very nicely, as does Sergio Marchionne’s Ferrari lead spin. It makes sense to capture the hidden value of a luxury brand, especially when it’s an iconic luxury brand like Porsche.”

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Louis Vuitton (brand value up 58% to $23.4 billion) benefited from increased spending on luxury goods during the pandemic, as pandemic restrictions curbed spending on travel and services. As a result, Louis Vuitton is one of many high-end luxury goods brands to benefit from the increased demand for its products.

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Louis Vuitton is now trying to manage its brand through strong online marketing and celebrity influencers aimed at attracting a new customer base, while maintaining the brand’s rich heritage.

Elsewhere, Spanish luxury retailer Loewe (brand value up 7%) faces similar challenges as it tries to engage with customers across online and offline channels.

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Brand equity In addition to brand equity, brand equity determines the relative strength of a brand through metrics that assess brand investment, stakeholder, and business performance. Compliant with ISO 20671, Brand Finance’s Stakeholder Equity Assessment includes original market research data from more than 100,000 respondents in more than 35 countries and nearly 30 industries. Ferrari (brand value down 13% to $8 billion) is one of the world’s. The most famous brand, the world’s most powerful luxury brand, with a BSI 90.9/100 and an elite AAA+ rating. A key feature of the Ferrari brand is its iconic internal combustion engine. The imminent move to electric vehicles represents both a challenge and an opportunity for the brand, as it aims to build its first fully electric vehicle by 2025 and to account for 40% of its product offering in electric vehicles by 2030.

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Ritz-Carlton (brand value doubled to $1.1 billion) is the world’s fastest-growing hotel brand, with brand value up 112% as tourism reopens in many parts of the world. Part of the Marriott Group, Ritz-Carlton has built a very strong brand, with its Brand Strength Index rising from 79.6 to 83.2, earning it a AAA rating.

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Luxury hotel chain InterContinental’s brand value (brand value down 1% to $1.5 billion) fell amid concerns that the intercontinental could delay the reopening of service in its key Chinese market. Despite enduring some of the toughest times the hospitality industry has ever faced, InterContinental remains focused on delivering on its brand promise of “Good Hospitality”.

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Dior (brand value up 19% to $9 billion) enjoyed global success with their Sauvage fragrance, and after the disruption caused by the pandemic, the brand returned to growth. Dolce & Gabbana (brand value up 55% to $1.4 billion) is known for its unique brand identity. The Italian brand is in the process of forming Dolce & Gabbana Beauty and will have 100% control over the manufacturing, marketing and distribution of its fragrance and cosmetics products until January 2023.

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Estée Lauder (up 39% to $7.9 billion in brand value) has grown rapidly this year, benefiting from a recent uptick in airport sales due to the recent recovery in global travel. The brand has even more potential for growth as it has plans to acquire luxury fashion house Tom Ford for $3 billion.

Although brand values ​​fell overall, Lamborghini (brand strength rose from 82.7 to 84.0) and Aston Martin (brand strength rose from 84.0 to 84.8) unveiled new sustainability-focused roadmaps, which already seem to have a positive impact on how these are doing. Brands are realized.

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Each year, brand assessment consultancy Brand Finance tests 5,000 of the largest brands and publishes nearly 100 reports ranking brands across industries and countries. The world’s 50 most powerful and powerful luxury brands are included in the Brand Finance Luxury and Premium 50 2022 category.

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Brand value is defined as the net economic benefit that a brand owner can obtain from licensing in the open market. Brand power is the effectiveness of a brand’s performance relative to its competitors on intangible measures.

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Brand equity In addition to brand equity, brand equity determines the relative strength of a brand through metrics that assess brand investment, stakeholder, and business performance. Compliant with international standards (ISO 20671), Brand Finance’s Stakeholder Equity Assessment includes original market research data from more than 100,000 respondents in more than 35 countries and nearly 30 industries.

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The Brand Financial Luxury and Premium 50 2022 report includes complete rankings, additional insights, charts, more information on the methodology, and definitions of key terms.

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Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance assesses the strength of brands and quantifies their financial value to help a variety of organizations make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries and serves all continents. Each year, Brand Finance conducts more than 5,000 brand assessments, backed by original market research, and publishes more than 100 reports ranking brands across industries and countries.

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Brand Finance also oversees global brand equity, conducting original market research on more than 5,000 brands annually, surveying more than 150,000 respondents in 38 countries and 31 industries. By combining the global brand equity tracker’s perception data with data from its assessment database, Brand Finance equips brand leaders with the data and analytics they need to increase brand and business value.

Brand Finance is a regulated accounting firm that guides the standardization of the brand valuation industry. Brand Finance was the first to be certified by independent financial auditors for compliance with ISO 10668 and ISO 20671 and officially approved by the Market Accountability Standards Board (MASB) in the United States.

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Most Popular Luxury Brands (top 20)

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Necessary cookies are essential for the website to function properly. They enable core functions such as security, network management, and access. You may be able to disable these by changing your browser settings, but this may affect the functionality of the website.

We use analytics cookies to optimize your website experience and help us improve the website by collecting and reporting information about how you use them. Cookies collect information in a way that does not directly identify anyone. For more information, see our Privacy Policy. A luxury brand is a product or service that is unique, high-quality, and well-known. Generally, luxury brands offer products or services that are not desirable due to superior craftsmanship, materials and design.

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Generally, luxury brands have a long history of excellence and reputation for high quality, and are associated with a certain lifestyle or social status. Their products are handmade or limited edition and may use premium materials such as leather, silk or precious metals.

Many luxury brands have become household names over the years, and some have become the most famous luxury brands in the world. Louis Vuitton, Gucci, Chanel, Prada and Hermes are the most famous luxury brands. These brands offer a variety of products including clothing, bags, jewelry, watches, and accessories, and they have a global presence with flagship stores in major cities around the world.

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Gucci is the most popular brand in the world. It is an Italian luxury fashion company headquartered in Florence, Italy. It is a subsidiary of the Kering Group. Kering is a global luxury company that oversees the growth of some of the most famous houses in fashion, leather goods, jewelry and watches. Celebrating its centennial in 2021, Gucci continues to be one of the industry’s leading digital performers. As of December 31, 2022, the brand operated 528 stores worldwide.

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Gucci’s product line has expanded to include many luxury items such as clothing, accessories, fragrances, and furniture. The brand is renowned for its bold and innovative designs, often incorporating iconic elements such as the interlocking G.G. Logo, horseshoe and green-red-green stripes.

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Gucci has

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