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Expand Your Business With Financing Support And No Collateral Required – A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a framework used to evaluate a company’s competitive position and develop a strategic plan. A SWOT analysis assesses internal and external factors, as well as current and future strengths.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven view of an organization, initiatives, or its industry’s strengths and weaknesses. The organization should keep accurate analysis by avoiding pre-conceived beliefs or gray areas and instead focus on real-life situations. Companies should use it as a guide and not necessarily as a prescription.

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A SWOT analysis is a technique for assessing the performance, competition, risk, and potential of a business, as well as a part of a business such as a product line or division, industry, or other entity.

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Using internal and external data, strategy guides businesses toward strategies that are likely to be successful and away from those that are less likely to be successful. Independent SWOT analysts can guide investors or competitors as to whether a company, product line or industry is strong or weak and why.

SWOT analysis was first used to analyze businesses. Now, it is increasingly used by governments, nonprofits, and individuals, including investors and entrepreneurs. SWOT analysis has limitless applications.

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Every SWOT analysis consists of the following four sections. Although the elements and findings in these categories vary from company to company, a SWOT analysis is not complete without each of these elements:

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Strengths describe what a firm excels at and differentiates it from the competition: strong brand, loyal customer base, strong balance sheet, unique technology, etc. For example, a hedge fund may have developed a proprietary trading strategy that returns results that beat the market. It must decide how to use those results to attract new investors.

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Weaknesses prevent an organization from operating at its optimum level. They are areas where a business needs to improve to remain competitive: a weak brand, above-average turnover, high levels of debt, an inadequate supply chain or lack of capital.

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Opportunities refer to favorable external factors that give a firm a competitive advantage. For example, if a country is cut off, a car manufacturer can export its cars to a new market, increasing sales and market share.

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Threats refer to factors that have the potential to harm an organization. For example, drought is a threat to a wheat-producing company because it can destroy or reduce crop yields. Other common threats include things like rising commodity prices, increasing competition, tight labor supply. And so on.

Analysts present a SWOT analysis as a square divided into four quadrants, each dedicated to an aspect of SWOT. This visual system provides a quick overview of the company’s position. Although not all factors under a particular heading are of equal importance, they should all represent important insights into the balance of opportunities and threats, advantages and disadvantages, and so on.

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A SWOT table is often laid out with internal factors on the top row and external factors on the bottom row. Additionally, items on the left side of the table are more positive/favorable factors, while items on the right side are more relevant/negative factors.

A SWOT analysis can be broken down into several steps with action items before and after analyzing the four components. Generally, a SWOT analysis involves the following steps.

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A SWOT analysis can be broad, although more value is generated if the analysis points directly to an objective. For example, the purpose of a SWOT analysis may focus solely on whether or not to perform a new product rollout. With an objective in mind, the company has guidance on what they hope to achieve at the end of the process. In this example, SWOT analysis helps in deciding whether to introduce a product or not.

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Every SWOT analysis is different, and a company may need different data sets to support pulling together different SWOT analysis tables. A company should start by understanding what information it has access to, what data limitations it faces, and how reliable its external data sources are.

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Along with the data, the company needs to understand the right mix of personnel involved in the analysis. Some personnel may be more connected to external forces, while various personnel within production or sales departments may have a better grasp of what is going on internally. Having broad perspectives is likely to yield diverse, value-added contributions.

For each of the four components of a SWOT analysis, the group of people assigned to perform the analysis should begin listing ideas in each category. Examples of questions to ask or consider for each group are in the table below.

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What happens within the company can serve as a good source of information for the Strengths and Weaknesses categories of a SWOT analysis. Examples of internal factors include financial and human resources, tangible and intangible (brand name) assets, and operational efficiencies.

What happens outside the company is just as important to the company’s success as what happens inside. External influences such as monetary policies, market changes, and access to suppliers are categories that are pulled to create a list of opportunities and weaknesses.

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Companies may consider conducting this step as a “white-boarding” or “sticky note” session. The idea is that there is no right or wrong answer; All participants should be encouraged to share any ideas they have. These ideas can be discarded later; In the meantime, the goal should be to come up with as many items as possible to inspire creativity and inspiration in others.

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With a list of ideas within each category, it’s time to clean up the ideas. By refining the ideas that everyone has, the company can focus only on the best ideas or the biggest risks for the company. This step may require considerable discussion among analysis participants, including bringing in top management to help rank priorities.

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Armed with a ranked list of strengths, weaknesses, opportunities, and threats, it’s time to turn the SWOT analysis into a strategic plan. Analysis team members take a bulleted list of items within each category and create a synthetic plan that guides the original intent.

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For example, a company debating whether to launch a new product may have identified a market leader for its existing product and an opportunity to expand into new markets. However, increased material costs, strained distribution lines, the need for additional personnel, and unpredictable product demand outstripped capabilities and opportunities. The analysis team develops a strategy to revisit the decision in six months in the hope that costs will decrease and market demand will become more transparent.

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Use a SWOT analysis to identify challenges that affect your business and opportunities to grow it. Note, however, that this is one of many strategies, not a prescription.

A SWOT analysis does not address every important question a company has. However, SWOT analysis has several advantages that make strategic decision-making easier.

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In 2015, a SWOT analysis of the Coca-Cola Company’s value chain identified strengths such as its globally renowned brand name, wide distribution network, and opportunities in emerging markets. However, it noted weaknesses and threats such as foreign currency fluctuations, increasing public interest in “healthy” beverages, and competition from healthy beverage suppliers.

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Its SWOT analysis prompted Value Line to ask some tough questions about Coca-Cola’s strategy, but noted that the company “will likely remain a top-tier beverage supplier” that offers conservative investors “a reliable source of income and little capital” exposure.

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Five years later, the SWOT analysis of the value curve proved to be effective as Coca-Cola remained the 6th strongest brand in the world (as it were). Shares of Coca-Cola (trading under the ticker symbol KO) have increased in value by more than 60% in the five years since the analysis was completed.

To get a better picture of SWOT analysis, consider the example of a hypothetical organic smoothie company. To better understand how it competes in the smoothie market and what it can do best, it conducted a SWOT analysis. Through this analysis, it identified its strengths as good sourcing of ingredients, personalized customer service and strong relationships with suppliers. Looking inside its operations, it identified some areas of weakness: low product diversification, high turnover rates and outdated equipment.

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Examining how the external environment affects its business, it has identified opportunities in emerging technology, untapped demographics and a culture shift towards healthier living. It also found threats such as winter freezes damaging crops, global pandemics and kinks in supply chains. Along with other planning techniques, a company uses SWOT analysis to eliminate threats and exploit its strengths and external opportunities to strengthen weak areas.

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is a method of identifying and analyzing internal strengths and weaknesses and

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