Top-tier Luxury Product Placement Agencies – So there’s a hierarchy of watches going on across the board right now and everyone can agree that it’s pretty bad in its position on watch brands.
There’s always this one graphic from the blog (link HERE) that I think puts the watch very well but it misses a lot of the brands we talk about here. So I updated the graphic and changed some positions that I thought were a bit off. I’m trying to be as objective as possible, but there are some placements that I feel are borderline.
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I’m reading the list to see what I haven’t had at some point in my life.
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Actually, not a bad effort. Hermes is a high-end luxury brand, I would say, and whatever talent Franck Muller has has largely been his focus.
Top-quark says: Hermes is a luxury luxury brand Click to expand… I am comfortable with where they are on the list in terms of their watches.
Not a bad effort. I disagree with the tudor place, and think the opulent / opulent distinction is very subjective. Not sure I agree with your classification / distinction of Omega, Rolex, Cartier, zenith, JLC and panerai. It almost seems like you’re basing a lot of that solely on price.
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Pretty close. Everyone has a different opinion. There are good ones that I feel can move up or down, which is good enough by itself (it’s not like we’re moving 2-3 places). And there are brands that play in a very wide range.
Earthjade said: So, there’s a hierarchy of watches going on across the board right now and everyone can agree that it’s pretty bad in its ranking of watch brands. There’s always this one graphic from the blog (link HERE) that I think puts the watch very well but it misses a lot of the brands we talk about here. So I updated the graphic and changed some positions that I thought were a bit off. I’m trying to be as objective as possible, but there are some placements that I feel are borderline. So here it is (comments welcome): See attachment 15774665 Click to expand… lol nice. This will be edited millions of times
I know this is a joke but I’m curious if most people really see Breitling as being on the same “level” as Omega. I don’t know why but I always have a so-so opinion about them, they certainly don’t seem as prestigious or popular as Omega or Rolex.
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WIS likes to think that Omega is a level above because of oh-the-history etc. but people don’t really see it that way, and that drives them up the wall.
I have now added another brand name to my long and ever-growing list of famous watch brand names: Vincero.
Not a bad effort and it’s a start. It should probably be considered a living document.
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You are right to put Hublot and Rolex together since they are now the same price thanks to the gray markup. And to disrupt the market by cutting out the middleman…
Ginseng108 said: Always a good way to start a barfight. Anyway…which Seiko line? Sports 5? Seiko? Prospex? Prospex LX? Sub-rows will complicate the situation. This would probably work better as a continuum with zones between categories.. Click to expand… Seiko clearly doesn’t work in the same way that Swiss watch brands do – they are a mega company with many sub-labels and Prospex for example can go into Enthusiast and Entry Level luxury.. But I wouldn’t divide it into Presage, Spirit, Alba, Seiko 5 etc etc etc. I had to go with where most of their sales are and how they are sold (in each mall = consumer).
Grand Seiko and Credor are their own separate entities, so they get their own entries. Honestly, Credor is all over the place, reflecting Seiko’s general lack of focus on who they want to market to.
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Clicked with low expectations, but this is solid. Now I will follow for Seiko’s comments. A consumer watch with a luxury price?
What is interesting is making the size of the various logos reflect the market share of the respective brands. This will be a great reference to prevent me from accidentally buying a “consumer” brand watch when I want an “enthusiast” brand watch.
This is really difficult because so many Brands like Omega, Breitling and Rolex have varied histories. Some of their items are higher end horologies and some are very simple mass produced movements. Overall a great experiment as it is very subjective.
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Njkobb said: This is really difficult because so many Brands like Omega, Breitling and Rolex have varied histories. Some of their items are higher end horologies and some are very simple mass produced movements. Overall a great experiment as it is very subjective. Click to expand… Yes. I try to hit the middle where I feel there is a brand. There are many brands that have prestige models and high horology models but if they are more exceptions than their main models, then that doesn’t count (much).
Also, some brands have a prestigious history and that doesn’t count for much here compared to what they’re making now, how they’re sold and what they’re worth. Bulova is a good example of this.
I’m ready to roll my eyes (and I know there’s a punchline at the end) but it’s a pretty good bunch. A few placements I disagree with, but overall, a good estimate.
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It’s at least better than other charts? But there are many problems with this one as well. The biggest one is that there are too many meaningless categories in there. “Entry-level luxury” vs “quasi-luxury?” Come on…
Tsujigiri says: The biggest one is that there are too many meaningless categories out there. “Entry-level luxury” vs “quasi-luxury?” Come on… Click to expand… Points taken, but this category is original and I think it works well. So why is “quasi-luxury” a thing? It means “luxurious appearance”. It makes sense when you have to put another brand in relation to it.
For example – Frederique Constant and Raymond Weil. Very few would say they are on the same level as Tudor but they are more of a consumer watch and not a passion (eg hobbyist) watch. Also, it’s fair to say that Omega is slightly above Tudor (at least where they are in 2021). So “quasi-categories” have a place. Everyone here should be able to “feel” a quasi-luxury brand that aims to look like a luxury watch but is still reasonably priced and doesn’t aspire to be more than that. It’s not a bad thing at all.
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ProdigalGil said: Vincero! What a classic and timeless piece. 😎 Click to expand… A cup for many for sure.
The GO is probably best placed in Luxury versus High-End Luxury based on the average unit price of the watches they sell in 2020.
Greetings says: I respectfully disagree with Vincero not being in ultra high luxury. Click to expand… Super Duper Ãœber Double-DAWG Ultra High End Luxury!The luxury brand is known for its exclusivity, premium quality and high prices. The brand is designed to cater to a specific market that values ​​luxury, craftsmanship and status. Understanding the luxury brand pyramid is important for anyone interested in the luxury market, whether as a consumer or a marketer.
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