Elite Luxury Brand Licensing Specialists

Elite Luxury Brand Licensing Specialists

Elite Luxury Brand Licensing Specialists – BONIA is celebrating the grand opening of its first flagship store with exclusive celebrity appearances, giveaways, and exclusive publicity. opened the doors of its first shopping center Pavilion Elite, Kuala Lumpur, Malaysia. At the last minute I decided to do my best to go to the big BONIA event by driving to the Pavilion, praying hard not to get stuck on the road and there is a nearby place to witness what awaits me. Thank God, no stress and feeling happy again to see Kim Tae Hae face to face when I go home.

And Kim Tae-Hee, an international celebrity from South Korea who is well known for her role in Korean dramas and also recently married to Rain (Jung Ji-Hoon) was invited to be a special guest. the grand opening of the BONIA flagship boutique is coming. . Now you can visit the new BONIA retail store at Lot 3.101, Level 3, Pavilion Elite, a brand new shopping mall near Pavilion KL.

Isi Kandungan

Elite Luxury Brand Licensing Specialists

Elite Luxury Brand Licensing Specialists

BONIA has appointed Kingsmen Design Pte Lte, a leading communications and production design team, to design the BONIA retail store. The new BONIA boutique reflects an elegant and ethical style, highlighting the 3 principles of the BONIA brand – modern, elegant, contemporary. High quality fashion accessories, focusing on European style and elegance, made of the best materials.

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The newly built 2018 sqft boutique allows for exploration and luxury, offering our exclusive customers an intimate shopping experience. In addition to BONIA’s essential shopping concept, this unique store reflects the brand’s growing interest in the intersection of fashion and art. Other features will be such as a special area, called the Atelier Lounge, to showcase BONIA’s eco-friendly collection, a dedicated workshop space to host exclusive workshops and exciting activities for fashion lovers.

Elite Luxury Brand Licensing Specialists

Even more exciting is our exclusive bespoke service, where fashion will be made just for you. These customizable options allow you to get a one-of-a-kind design with your application, a great personalized experience.

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@Photo of a group of 10 BONIA customers who purchased 10 Limited Edition BONIA Bags adorned with genuine Chinese freshwater pearls, made naturally for a period of 9 months to 2 years @ RM8000 each.

Elite Luxury Brand Licensing Specialists

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The first @ BONIA service in the Atelier Lounge: Free delivery of ‘Blossom Play’ – exclusive leather bag charms, to tie your bag together. Giveaway runs from 10th to 31st March 2017.

Established since 1974, BONIA, an international luxury and leather specialist, has created a business legend in the fashion industry, achieving many milestones among the many accolades it receives. BONIA, an Italian inspiration, has been building its identity over and over again as well as gaining its reputation by always emphasizing the three main points of its brand – it is Modern, Elegant and of Today.

Elite Luxury Brand Licensing Specialists

Being a specialist in leather, BONIA offers a wide range of leather goods including leather bags, shoes and accessories for ladies and men as well as other non-leather items such as men’s clothing. As an international luxury brand, BONIA found its stores around the world: Malaysia, Singapore, Cambodia, Vietnam, Myanmar, Indonesia, Japan, Taiwan, China (Shanghai), Brunei, Kuwait and Saudi Arabia.

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Leather is a brand of BONIA, an international luxury brand. Being a skin specialist and one of the leaders of the fashion movement, BONIA keeps its pace with the pace of fashion trends. Using its creativity in fashion trends and leather design, BONIA infuses modern trends and new ideas into its timeless beauty and elegance, offering leather lovers its elegant and contemporary designs. .

Elite Luxury Brand Licensing Specialists

As BONIA appreciates the classic elegance of fashion and the latest ideas of its style, BONIA aims to bring to its customers the desire to live a modern life with elegance through its design.

BONIA has brought its brand to another level of success by advancing its online shopping experience! Offering a variety of men’s and women’s fashion items, Shop Online BONIA.com (www.bonia.com) presents a new shopping experience to its customers.

Elite Luxury Brand Licensing Specialists

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With its irresistible exclusive items, series of interesting events and promotions, Shop Online BONIA.com attracts groups of fashionistas and offers true fashion to fashion lovers.

The products offered by Shop Online BONIA.com – shipped to Malaysia, Singapore, Indonesia, Thailand, Philippines, Hong Kong, Australia and New Zealand, bring a great shopping experience to leather lovers from all over the world.

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Elite Luxury Brand Licensing Specialists

From humble beginnings in Singapore in 1974, Bonia Corporation Berhad has grown to become one of Asia’s leading fashion retailers—designing, producing and distributing luxury leather goods, accessories, eyewear and designer footwear. with European style, quality and elegance. It has a network of more than 1200 stores and 185 independent stores worldwide including countries such as Malaysia, Singapore, Australia, Cambodia, Vietnam, Myanmar, Philippines, Indonesia, Japan, Taiwan, China (Shanghai), Hong Kong, Brunei, Kuwait. and Saudi Arabia, the Group continues to develop its global presence by establishing a strong network with key partners around the world.

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In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Sembonia and Carlo Rino. In addition to being owned by the famous German brand Braun Buffel, it also has the license to run international brands such as Valentino Rudy, The Savile Row Company, Santa Barbara Polo & Racquet Club and Renoma Paris . share or receive funding from any company or organization that may benefit from this article, and have not disclosed any relevant relationships other than their academic nomination.

Elite Luxury Brand Licensing Specialists

More than 75% of US consumers say that a brand is the most important indicator of a company. This is even more true for luxury brands as their logos are some of the most recognizable symbols in the world.

In 2023, the biggest fashion influencers and fashion brands took the “quiet vision” approach. This trend refers to the low-end style of luxury where people prefer clarity and quality over a prominent display of the brand.

Elite Luxury Brand Licensing Specialists

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For visual reference, consider the billionaires featured in the popular HBO series, Succession. They prefer formal, functional clothing without prominent logos and excessive brand names.

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Elite Luxury Brand Licensing Specialists

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Elite Luxury Brand Licensing Specialists

Succession has been influential in developing a quiet luxury style. But the luxury market has been changing for some years, partly because millennials and gen-Z are the main consumers of luxury products. These consumers want luxury brands to be sustainable and inclusive, contributing to the rise of quiet luxury.

The shift towards quiet luxury presents a dilemma for the luxury fashion sector. Some brands, such as Balenciaga, Burberry and Louis Vuitton, display their logos prominently on almost every product. Other brands, including Hermes and Bottega Veneta, prefer a quiet reputation.

Elite Luxury Brand Licensing Specialists

Luxury Fashion Going Quiet As Minimalist, Logoless Style Stages A Comeback

But what is the right strategy for luxury brands when it comes to presenting their logos? Our research suggests that prominent logos tend to backfire, making products appear less authentic and less cool. This strategy alienates the brand’s fans, potentially reducing its market share.

We found that prominent logo display discourages consumers from purchasing items from luxury brands and sharing images of these luxury items on social media.

Elite Luxury Brand Licensing Specialists

These findings held true in three different cultural contexts – for consumers in the UK, Turkey and China. On average, purchase intent decreased by approximately 19% and social media sharing decreased by 17% when logos were displayed clearly.

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Many consumers considered luxury items from brands that use large logos as not authentic or true to their roots. They also think that displaying a prominent logo reduces the uniqueness, beauty and complexity of the brand. Our results show that UK consumers’ perceptions of authenticity and coolness decrease by more than 10% when a luxury brand decides to use prominent logos.

Elite Luxury Brand Licensing Specialists

Our study also revealed another unique insight. In the past, research has shown that consumers who are strongly connected to a luxury brand tend to defend the brand when it is rejected by social peers. However, we found that these consumers react negatively when a brand uses loud screens.

Luxury brands are often used to indicate social status, prestige and upward mobility. Therefore, luxury fashion consumers want to define themselves with their brand. But when logos stand out too much, they undermine the coolness and authenticity of the brand, reducing the fan’s desired image of authenticity and originality.

Elite Luxury Brand Licensing Specialists

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Research shows that the relationship between price and brand reputation is an inverted U shape. Products with lower prices use smaller logos, and as the price increases, the logos become larger and more visible. Beyond a certain price point the presence of the logo diminishes

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